HELPING THE OTHERS REALIZE THE ADVANTAGES OF B2B ALLIANCES

When tech behemoth Google teamed up with luxurious eyewear pioneer Luxottica to generate Google Glass, skeptics have been silenced. The idea was apparent: blend Google's slicing-edge technological know-how with Luxottica's fashion sense to reinvent The buyer experience of wearable tech.Collaborating with like-minded businesses allows for leveraging